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Research papers

Conscious consumption in Brazil

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.Although this action has been thoroughly studied using marketing research techniques, not as much is known...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Paulo Cidade, Eduardo Schubert, Helio Mattar
Company: GfK
May 11, 2004
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Citation

Cidade, Schubert and Mattar (2004a, May 11). Conscious consumption in Brazil. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conscious-consumption-in-brazil


Research papers

Sustainable motivation

The paper will challenge UNEP's point of view, as verbalized by Havermans (2003), that the struggle to enhance environmental consciousness among consumers has been too much focussed on arousing their feelings of guilt.Moreover, it will be questioned...

Catalogue: ESOMAR Responsible Marketing 2004
Author: John Barzilay
May 11, 2004
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Citation

Barzilay, J. (2004a, May 11). Sustainable motivation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sustainable-motivation-6355


Research papers

Linking corporate responsibility to corporate performance

The issue related to the role of corporate social responsibility in designing companies' strategies and activities is extremely timely, as is shown by recent political decisions at European and national levels as well as the growing interest of...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Caterina Carroli, Fabrizio Maria Pini
May 11, 2004
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Citation

Carroli and Pini (2004a, May 11). Linking corporate responsibility to corporate performance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/linking-corporate-responsibility-to-corporate-performance


Research papers

Making data dance

What are the environmental, social and economic dimensions of sustainable development at a regional level?This key question led to the search for an indicator system that could measure it. The author differentiates between the subjective quality of...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Dieter Korczak
May 11, 2004
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Citation

Korczak, D. (2004a, May 11). Making data dance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-data-dance